tag:blogger.com,1999:blog-7357602070116027129.comments2023-06-13T14:09:32.225+01:00VOLVO HOTSEATUnknownnoreply@blogger.comBlogger76125tag:blogger.com,1999:blog-7357602070116027129.post-35577282535644027782022-11-30T18:22:36.324+00:002022-11-30T18:22:36.324+00:00Grreat read thankyouGrreat read thankyouSkylight Contractors Plymouthhttps://www.professionalskylight.com/us/minnesota-skylights/skylight-contractors-plymouth.shtmlnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-80357127072088738542022-06-07T23:08:03.465+01:002022-06-07T23:08:03.465+01:00Loved readingg this thanksLoved readingg this thanksJeffrey Finleyhttps://www.jeffreyfinley.com/noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-4638270566168247552011-08-18T07:53:23.814+01:002011-08-18T07:53:23.814+01:00California Drivers Ed Online
Teen Driver Educatio...<a href="http://www.california-driversed-online.us/" rel="nofollow">California Drivers Ed Online</a><br /><br />Teen Driver Education made easy by our California Drivers Ed Online Course. Sign up now for two easy payment of $29.95. CA drivers Ed online course is never easy than before, no hidden fees.Car Hirehttps://www.blogger.com/profile/13574277708041137673noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-29424778232579937852011-07-13T19:44:21.725+01:002011-07-13T19:44:21.725+01:00interesting read.interesting read.drivers edhttp://teen.idrivesafely.com/noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-7894161072896644412011-06-13T07:44:15.514+01:002011-06-13T07:44:15.514+01:00hard hitting facts and nice read Matt..!hard hitting facts and nice read Matt..!indiana defensive drivinghttp://www.idrivesafely.com/Indiana/noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-46605448915621910322011-02-28T13:03:22.900+00:002011-02-28T13:03:22.900+00:00Thanks for the Useful informationThanks for the Useful informationOklahoma Drivers Educationhttp://teen.idrivesafely.com/Oklahomanoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-5053502228962102122010-08-20T07:10:22.471+01:002010-08-20T07:10:22.471+01:00numbers look pretty good and makes sense. Somehow ...numbers look pretty good and makes sense. Somehow located your blog while searching and i think you can start posting information as it's old post. thanks again and keep updating.<br /><br />- Steve Mack<br /><a rel="nofollow" href="http://www.trafficschoolonlinecalifornia.com/">Traffic School Online</a>California Traffic Schoolhttp://www.trafficschoolonlinecalifornia.com/noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-51048043746480831252010-06-02T11:33:44.470+01:002010-06-02T11:33:44.470+01:00Matt.. Good stats that have been mentioned i loved...Matt.. Good stats that have been mentioned i loved reading the numbers. Good post as it is more informative and more people want to share information, as long as we have good controls over that and I think that's really where the world is going on.<br /><br /><a href="http://www.traffic-ticket-dismissal.com/" rel="nofollow">Traffic Ticket Dismissal Texas</a>Traffic Ticket Dismissalhttp://www.traffic-ticket-dismissal.com/noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-11757748214701059662010-05-26T07:17:43.741+01:002010-05-26T07:17:43.741+01:00Thanks for these very good article. I kept on nodd...Thanks for these very good article. I kept on nodding with the every word you say.<br /><br /><a href="http://www.trafficschoolonlineflorida.com" rel="nofollow">Online Traffic School Florida</a>Traffic School Onlinehttps://www.blogger.com/profile/14443467285490197573noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-40168528954457278052010-01-06T20:02:14.342+00:002010-01-06T20:02:14.342+00:00Good information. Thanks for these very good artic...Good information. Thanks for these very good article. I kept on nodding with the every word you say.Traffic School Onlinehttp://www.ticketerasers.comnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-38779656178878048202009-12-11T10:35:48.271+00:002009-12-11T10:35:48.271+00:00Sorry for coming very late, but your numbers for a...Sorry for coming very late, but your numbers for annual funding doesn't add up: with 12 teams at 8 mil. per year the necessary annual sponsorship for VOR would be at 96 Mil. USD. Since I suppose that your not likely to make such an obvious mistake, where do you get the 336 Mil. from?Owe Jessenhttp://www.econinfo.denoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-46578582317470002232009-10-09T04:01:48.056+01:002009-10-09T04:01:48.056+01:00This is a great perspective from Juan K. I highly...This is a great perspective from Juan K. I highly recommend reading this: <br /><br />http://valenciasailing.blogspot.com/2009/10/juan-kouyoumdjian-talks-to-valencia.htmlAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-89134907882590318312009-10-05T10:13:30.336+01:002009-10-05T10:13:30.336+01:00I believe that the AC can be commericalised and AC...I believe that the AC can be commericalised and AC32 showed that it can be done very well. <br /><br />These are quantitative results based on third party metrics that look at media value, economic impact on the local region, merchandising and other measurable outcomes. <br /><br />My point is that sponsors are looking for longevity, which is why the Volvo Ocean Race have announced their race program into the future for several editions to calm sponsors nerves about getting returns in the long term. <br /><br />Traditionally, the America's Cup has been funded by rich individuals - think of Ted Turner, Alan Bond and more recently Ellison, Bertarelli and Sir Keith Mills. <br /><br />The Cup can be commercialised, but like many sports, including soccer, rich owners will always skew the market. <br /><br />http://www.yachtsponsorship.comDavid Fullerhttps://www.blogger.com/profile/05734945637020676079noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-22309957751064345222009-10-02T20:54:30.613+01:002009-10-02T20:54:30.613+01:00David, is it your belief that the AC CAN never be ...David, is it your belief that the AC CAN never be commercialized? My understanding is that the attempt to do this was in fact among the intentions of Ernesto Bertarelli after winning the event last time......<br /><br />Are the requisite campaign expenditures simply to great for a sponsor to afford, creating too low an ROI?Benjamin Jarashownoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-41402283052549959022009-10-02T18:21:46.350+01:002009-10-02T18:21:46.350+01:00Thanks for the articles! Question: How do you me...Thanks for the articles! Question: How do you measure results from VOR or AC sponsorship? Is it quantitative?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-11395400755622163962009-10-02T16:22:02.029+01:002009-10-02T16:22:02.029+01:00The two races are different.
The America's Cu...The two races are different.<br /><br />The America's Cup may take a while before the sponsors return, but that's okay - it's never relied on sponsorship and it has always been a private event.<br /><br />The Volvo Ocean Race that is beholdant to corporate masters, both at an event level and a team level. Here, the choice of ports will be critical to marketing departments. Despite the saturated coverage in all manner of media, the real activation will happen during the stopovers. The choice of these ports will determine if there is a fit between a sponsor and the markets they are promoting to. <br /><br />Here, the nationalities of the team are also important as it will also determine which sponsors will get behind the project.David Fullerhttps://www.blogger.com/profile/05734945637020676079noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-75934009138061837992009-10-02T05:01:29.073+01:002009-10-02T05:01:29.073+01:00My premise is not to keep 'sailing alive'....My premise is not to keep 'sailing alive'. Sailing is funded by people's disposable income on a sport that they have a passion for. <br /><br />I'm talking about 2 events, The Volvo Ocean Race and the Americas Cup, and how to make them great entertainment events though commercialization. Otherwise they become private events and thus there isn't a need to make them accessible to all of the people that have a passion for the sport.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-47503516120254255452009-10-02T00:46:10.235+01:002009-10-02T00:46:10.235+01:00I'm a sailor.
I'm also a marketer.
Ple...I'm a sailor. <br /><br />I'm also a marketer.<br /><br />Please stop thinking that we need sponsors to keep sailing alive.<br /><br />The best time in a boat is when I don't feel that I, as a competitor, have to satisfy a sponsor.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-24327386018697286532009-10-01T15:23:54.962+01:002009-10-01T15:23:54.962+01:00So are you saying that Commercialized Sailing is o...So are you saying that Commercialized Sailing is only a corollary to the 'tops six clubs' from the article http://www.ft.com/cms/s/2/fd77a01c-aa07-11de-a3ce-00144feabdc0.html (as referenced from the yachtsponsorship website)?<br /><br />The point of that article seems to be that the sponsorship financing model works for fewer teams than it might appear from the outside. Are we in sailing actually more in touch than most football clubs because we do not pretend that that model would work for most of our teams?Benjamin Jarashownoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-86546196015442722432009-10-01T04:39:23.378+01:002009-10-01T04:39:23.378+01:00I think David will, very much, enjoy my third post...I think David will, very much, enjoy my third post. He must have gotten a sneak peek at it, because he could not have set the stage for it any better...Thanks!<br /><br />I want to make a strong disclaimer for exactly the topic that I am dissecting. I'm talking about fully commercialized sailing. This is mainly the VOR, and what will be hopefully be the AC when it gets back on track. I think that 'pro sailing' has many meanings and the term alone needs to be defined to have this discussion. I see sailing as three segments, based on the source of funding. 1) Hobby/passion sailing: This is what makes up 99.999% the entire sport. A guy buys a boat, collects his buddies and goes racing. This can range from a friday night beer-can program to a world championship campaign. The underlying driver is fun and competition. 2) Pro-sailing; This is exactly the same as hobby-passion sailing, but for a few people (crew) in the fleet they are making a living by working (and mainly coaching) a wealthy person that is sailing because of his/her love of the sport. This is akin to going to the country club for a round of golf and bringing the club's golf pro/coach with you to round out your foursome. 3) Commercialized sailing; This is the VOR and the AC. The teams are corporations that deliver a product to their customer...which is another corporation. This is a highly unique end of the sport. It is not driven by anything that drives the other two segments of the sport. It's customer-product driven. This is the topic of my blog series. Of course the VOR and AC come from a history of type 2 'funders'. By writing this blog I'm hoping to shed some light on the shift that is happening in this commercialized end of the sport (which is coincidentally being lead, strongly, by the VOR).<br /><br />I can see why people might be 'put off' by the commercialization of this very small end of the sport. However, I don't think that these negative feelings are justified once the entire scenario is thought through; The more commercialized the VOR or AC becomes the better the fan experience will be for the audience of 'type 1' sailors. It's because of the commercialization of the VOR that the boats have 10 HD cameras onboard broadcasting through satelites and onto the internet every day, that there are TV shows about the race, and that there are pro-am races at the stopovers. Fundamentally, the sailing team is a platform for creating entertainment for fans. These fans, just so happen to be the customers of the corporations of the sponsors. Thus the more commercialized and less private the AC and VOR become the more accessible these events will be to the general public....pretty cool huh!Anonymoushttps://www.blogger.com/profile/10992444164242387224noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-35800134127272569572009-09-30T20:52:19.666+01:002009-09-30T20:52:19.666+01:00Peter Harken and I agree with virtually everything...Peter Harken and I agree with virtually everything you are stating. I hope Mr. Harken sees the humor in that comment.<br /><br />see http://forum.sailingscuttlebutt.com/cgi-bin/gforum.cgi?post=7507#7507 <br /><br />for a discussion of sponsorship and why in particular American Regattas and some of the participants just don't seem to get it.Michael Borganoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-73816463313642822942009-09-30T16:16:40.676+01:002009-09-30T16:16:40.676+01:00Matt and David,
I concur entirely. As a professio...Matt and David,<br /><br />I concur entirely. As a profession, I consult with, and measure the results of sponsorships, on behalf of corporations world-wide. There are hundreds of reasons why companies sponsor events / competitors / venues, etc.. the key for the property is to always, first -- understand the objective of the sponsor, then second -- propose how your "opportunity" provides solutions or helps them meet their goals. (Not how it helps you, your event, or your level of competitiveness -- in this transaction, it isn't about you.)<br /><br />I too have sat through way too many presentations that show every minute detail of the excitement of the event / team / etc... and then see nearly nothing about how the sponsorship program can help the company or brand meet their business goals.<br /><br />The sponsor is buying access to an audience or hosting opportunity that you (the property) can deliver. Period. Your job in the selling process is to define this audience (This may be consumers, b2b, employees, suppliers, whatever..) and outline the opportunities your event can provide that will help them meet their goals. (Which can be as diverse as hosting opportunities for key clients, employee motivation tools, connections you can provide among your other sponsors, etc..)<br /><br />In my experience, sailing programs don't appear to be any better or worse than a lot of other sports, but those properties (even small yacht clubs and regattas) that understand this, and get it right, will always find willing and intersted sponsors looking to connect with a good business partner. <br /><br />Even in this economy.<br /><br />Bill Doyle<br />Performance ResearchBill Doylehttp://www.performanceresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-24105589987789312182009-09-30T15:25:44.697+01:002009-09-30T15:25:44.697+01:00One thing to consider here is that you are allocat...One thing to consider here is that you are allocating 100% of the $336million pipeline to be derived from sponsorship. I think your 2.9% is high because your $336 million derived from sponsorship (alone)may be high. Often there are mixed sources or revenue like media rights, on-site tickets & hospitlaity, licensed goods and merchandise, revenue sharing, etc. Too often, properties (especially in sailing) try to get the enitre program underwritten via sponsorship assocations alone. DMDoug Mnoreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-42038346812285114572009-09-30T08:57:39.556+01:002009-09-30T08:57:39.556+01:00Interesting series of posts Matt.
There seems to...Interesting series of posts Matt. <br /><br />There seems to be a couple of key pieces missing from your model(though alluded to) 1. The buyer of the sponsor's products or services - the consumer and 2. The product, which in this case is the event that the team (property) is competing in. <br /><br />Whether it be b2b or b2c, if nobody is watching, then the sponsor is not going to be able to get much activation. And the thing that determines whether people care about the activation is whether the product delivers. <br /><br />While I accept that many sponsors participate in marketing activity of this kind for all kinds of reasons, many of which are completely unknown to the spectators - without making the property compelling to a (large) desirable market the value of the sponsorship is never going to be high. <br /><br />Looking forward to the rest of the series. Let me know if you would like us to re-publish them on www.yachtsponsorship.com (with due credit of course)<br /><br />DaveDavid Fullerhttps://www.blogger.com/profile/05734945637020676079noreply@blogger.comtag:blogger.com,1999:blog-7357602070116027129.post-70392791747571644292009-09-29T23:58:15.914+01:002009-09-29T23:58:15.914+01:00Anonymous poster, I think that your proposed idea ...Anonymous poster, I think that your proposed idea is very tough to pull off in reality. Your proposal is to put together a low budget team. That is definitely a reasonable format for many projects. However, if we've already established that the cost of running a team is well correlated to the length of the program, then to take yet another cost cutting tactic of hiring inexperienced crew is very dubious. A short development program, with little practice time, with inexperienced people is a recipe for disaster. If you are looking to cut salary with inexperienced people you will need longer practice time, which means you will need more sails, spares, hotel rooms, food, etc...this drives the cost up beyond the cost of the salary savings. I think that there are plenty of examples of underfunded teams that have had little practice and development time, yet have had a full roster rockstars that still struggle given the financial and time constraint placed on them. To add the final handicap of an inexperienced and underpaid crew is not a path that I'd recommend. However, if you want to put together a team that has a storyline of inexperienced crew, go for it, just realize that you will need a bigger budget to maintain the long development program that leads up to the first race.... Furthermore the easiest way of delivering more ROI for the sponsor is by focusing on the activation strategy. I'll discuss this strategy in detail in the next several blog posts....<br /><br />keep your comments and questions coming....Anonymousnoreply@blogger.com